website worksheet

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Tell us about your project.

We’re excited to learn about your project and explore how we can work together to create something exceptional. To help us understand your goals and determine if we’re the right fit, please fill out this website worksheet. Once we receive your information, we’ll reach out to discuss the next steps.

GETTING TO KNOW YOU

This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Feel free to ignore any questions that are not relevant or not applicable.

Name*

What is your name so we know who to follow-up with?

First Last

Email*

What email address should we use?

Phone number*

What is the primary number to contact you at?

Business name*

The official DBA name that your business is registered under.

Website (if you currently have one)

Where can you be found on the internet?

Business Address*

Please use the official address that you registered your DBA under. This will also be used to ensure your citations are consistent across the web (name address, phone, etc.), so please make certain this is as accurate as possible.

Street Address Address Line 2 City State ZIP Code

Business Snapshot

Please include the details of the person who will be the key point of contact for this project.

What does your company do? What are the products and services you offer?

Who are the key decision makers for this project?

If different/in addition to the person filling out this form

What budget have you allocated for this project?*

Time is money and we don't want to waste yours or ours on unrealistic expectations.

TIMEFRAME

Is there an upcoming event/deadline that the website needs to be live by?

When do you need your website live?

Note: Outsider Design projects generally take 4-8 weeks from conception to launch. This requires your page content, images, etc to be made available at the beginning of the project.

MM slash DD slash YYYY

Is the content for your website ready to go?*

Content includes the text, and any specific supporting imagery or photography that needs to go on your website. We can help with this, but knowing where you are at helps with our scheduling.

What Are We Doing?

It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.
(EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months)

With this in mind, What are the top 5 business needs of your new website?

What are the Top 5 Business Needs

Smart Goal #1

Smart Goal #2

Smart Goal #3

Smart Goal #4

Smart Goal #5

Is there anything about your current site that serves the business well and if so, why?

WHO ARE WE DOING THIS FOR?

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website?

DESIGN BRIEF

Think about your brand, the following questions allow you to give us some information about what you like, what you don't and how you might think your website should look.

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Are there any other websites in particular that you like the design of? Why?

(These websites don't have to be in the same industry either.)

WHAT DOES SUCCESS LOOK LIKE?

Use this area to give us an idea of how to measure success for this project.

If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

I can't guarantee these results, but I use this as a way of identifying if your website desires (need and wants) are realistic against the goals you have set.

Any other comments, questions or information that you feel is important? Please note it below.

ADDITIONAL SERVICES

Mark any additional services you might need to include in the estimate.

Aside from website development, we also provide the following services.

Please select the services that you are interested in learning more about.

Business Automation

Email Marketing

Lead Generation

Logo Design/Refresh

Marketing

Membership Site

Motion Graphics

Advertising (PPC, Facebook)

Photography

Sales Funnels

Search Engine Optimization

Search Engine Marketing

Social Media

Video

Website Maintenance

THAT'S A WRAP

Thanks for taking the time to fill out this worksheet. We look forward to chatting with you in the coming days.

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