Facebook Campaign - Outsider Design

Facebook Ad Campaign
Before we create our first campaign, it’s crucial to better understand the different Facebook ad types.

Throughout the years, Facebook has carefully adjusted its advertising offering to better suit the needs of its users. Whatever your campaign’s objective is, there’s a type of ad for it!
Campaign Objective
What do you want to accomplish with this ad?
What's your marketing objective?*
- Awareness
- Consideration
- Conversion
Awareness
Increase awareness for your brand by reaching people who are more likely to be interested in it.
Consideration
Conversion
- Conversions
- Product catalog sales
- Store visits

Ad Set
Create one audience, budget, schedule and bidding strategy for your campaign
Ad Set Name
You'll see this ad set name in reporting, insights, tips and notifications.
Audience
Define who you want to see your ads. Learn More
Custom Audiences
You can use email addresses, phone numbers, Facebook user IDs or app user IDs to create and save audiences you'd like to show your ads to.
Lookalike Audience
Name of Lookalike audience
Locations
Enter one or more global regions, countries, states/regions, cities, postal codes, addresses or Designated Market Areas ® to show or exclude your ad to people in those locations. Location targeting is not available in all countries.
Age
Select the minimum and maximum age of the people who will find your ad relevant. (Age range is 18-65+)
Gender
- All
- Men
- Women
Choose "All" unless you only want your ads to be shown to either men or women.
Languages
Leave this blank unless the audience you are targeting uses a language that is not common to the location you have chosen above.

Detailed Targeting
Define your audience by including or excluding demographics, interests and behaviors. Learn More
Detailed Targeting
INCLUDE people who match at least ONE of the following
Demographics
DEMOGRAPHICS Reach people based on education, employment, household and lifestyle details. Some data is available for the US only. Learn More
Interests
INTERESTS Reach specific audiences by looking at their interests, activities, the Pages they have liked and closely related topics. Learn More
Behaviors
BEHAVIORS Reach people based on purchase behaviors or intents, device usage and more. Some behavior data is available for US audiences only. Learn More
More Categories
MORE CATEGORIES Find any Facebook or Partner Categories you've requested access to here. Some data is available for US audiences only. Learn More
Email
This field is for validation purposes and should be left unchanged.

Facebook Ad Campaign